Shenzhen Jintiansu Technology Co., Ltd.

PHYSICAL

Solutions for the Cosmetics Industry

Industry Background

1. Difficulty in Identifying Authentic Products The industry is highly competitive, with severe product homogenization and rampant counterfeit and substandard products. It is challenging to combat counterfeits at their source, making it difficult to trace and verify authenticity, which endangers consumer rights and damages corporate brand images.

2. Severe Channel Fraud Channel distributors are difficult to manage, and agents often engage in cross-regional and malicious channel fraud, severely disrupting market order, causing market chaos and price instability, and affecting the overall healthy development of the brand ecosystem.

3. Lack of Data and Systematic Management & Analysis Terminal management lacks systematic data management and analysis, leading to an inability to accurately track the inventory of distributors and stores, identify best-selling and slow-moving areas, and monitor warehouse inventories.

4. High Promotion Costs and Challenges Despite numerous advantages and significant benefits, these are often overlooked by consumers. User profiles are hard to gather, brand promotion is weak, marketing efforts are insufficient, and marketing costs are high, making promotion challenging.

Solutions

1. Brand Anti-counterfeiting Verification. Leveraging the unique code feature, JinDian Cloud Codes advanced anti-counterfeiting technology and digital convenience for anti-counterfeiting inquiries provide each product with a unique, unreplicable, and hard-to-copy anti-counterfeiting mark. This builds a digital information anti-counterfeiting system to ensure the authenticity of products during circulation and consumption. Solution

2. Channel Control to Prevent Counterflow. By establishing codes and associations, the system tracks and manages the flow of goods in real time. It automatically compares the consumer scanning area with the distribution area, enabling intelligent counterflow warnings. Solution

3. Product Traceability. The control and traceability of each process, including raw materials, production, storage, distribution channels, terminals, and consumers, are managed through seamless integration with the companys information system, ensuring full lifecycle traceability of products. Solution

4. Digital Marketing. Using QR codes and JinDian Cloud Code as marketing entry points, different marketing activities are configured for different products. The system provides product settings, page configurations for consumer inquiries, data analysis, and other functions, aggregates marketing data, and provides data support for future marketing activities.

未标题-22
Anti-counterfeiting and traceability platform for cosmetics


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year
Industry Service Experience
0
year
+
Brand Customer Service
0
+
ten thousand+
Daily active users
0
ten thousand+
million+
Encoding Data Volume
0
million+