Shenzhen Jintiansu Technology Co., Ltd.

1. The Home Industry Faces Severe Counterfeit Goods Issues. Counterfeit products are often sold at low prices, disrupting market order, infringing on consumer rights, damaging corporate images, and tarnishing brand reputations. 

2. Serious Issues with Counterfeit Goods Circulation. The circulation of counterfeit goods among dealers leads to market price chaos, hindering the healthy development of the brand ecosystem. This results in significant price differences for the same product across different regions, undermining a unified national pricing system and harming the interests of legitimate dealers.

3. Insufficient Market Regulation. The home industry has low entry barriers and relatively lax regulation, allowing some practitioners to operate without formal licenses. This leads to rampant counterfeit goods, loss of brand channel management control, and a decline in corporate credibility.

4. Challenges in Traceability. Traditional traceability methods are inefficient and fail to achieve full-chain tracing. Incomplete or inaccurate information at each stage makes it difficult for consumers to obtain the true origin and production process of products.

1. Brand authenticity verification assigns a unique JinDian identification code to each product. This is achieved through efficient and precise coding methods such as labels, inkjet coding, laser coding, and RFID. The codes are resistant to damage, prevent transfer, and integrate multiple codes. By scanning the code, consumers can verify the products authenticity, production, logistics, and sales information throughout the entire supply chain.

2. Anti-diversion traceability management uses the JinDian traceability platform to track and record the products flow, optimize channel strategies, ensure consistency between online and offline products, and prevent consumer confusion and dissatisfaction.

3. Strengthen market supervision. The government and relevant institutions should enhance the regulation of the home furnishings market, combat counterfeit goods and diversion, and protect the legitimate rights and interests of consumers and brands.