Shenzhen Jintiansu Technology Co., Ltd.

PHYSICAL

Food Industry Solutions

Industry Background

1. Strict National Regulatory Requirements The state places a high emphasis on the food quality and safety traceability management system, requiring that food is traceable and risks are manageable.

2. Intense Industry Competition and Rampant Counterfeiting The industry is highly competitive, with rampant counterfeiting and substandard products. The cost of combating counterfeits remains high, and these counterfeit goods pose a serious threat to consumer safety and corporate brands.

3. Diverse Product Types and Packaging Forms The product packaging comes in various forms, with fast production lines, large shipment volumes, and personalized factories and warehouses, making the solutions challenging.

4. Channel Data Fraud, Skimming, and Difficult Control Issues such as channel data fraud, skimming, rebates, supply chain leaks, and low efficiency.

5. High Marketing Costs and Data Difficulties The marketing strategy is passive, with low unpacking and shelf placement rates, leading to passive sales, high marketing costs, and severe retention of terminal promotions. 6. Strong Products but Weak Brands, Making Promotion Difficult Consumers have low brand recognition, making product promotion challenging. Despite the large offline traffic, there is no accumulation or conversion, and marketing precision is poor.

Solutions

1. Meeting Diverse Anti-Counterfeiting Needs and Easy Traceability Jintiansu creates a unique code for each product or multiple codes for multiple products for manufacturers, ensuring that even small packaging units can be traced, thus building a product traceability systemTo ensure the traceability and recall of products, and to provide companies with quick evidence of the authenticity of substandard goods, thereby avoiding quality supervision bureau investigations and minimizing negative impacts on brand reputation.

2. Efficient touchpoint management, precise data insight, with supply chain management and consumer-driven business at the core, digitally defines the people-goods-scene scenario. Through one code per item, it binds stores, consumers, inventory, service staff, sales, location, flow, rebates, and traffic, using big data to guide precise decision-making and key placements.

3. Providing a comprehensive digital solution, supporting end-to-end digital services from planning to technical platform implementation and operation, helping traditional enterprises of all sizes to comprehensively assess their digital maturity, achieve digital management updates and the overall migration of historical systems, and unify and interconnect code sources.

4. Smart marketing, creating brand value, with a one-code-per-item precise marketing system that supports diverse marketing scenarios such as one policy per area, one policy per store, bundling the interests of consumers, promoters, service staff, store terminals, and dealers, linking terminal consumers, driving the efficiency and accuracy of marketing investments, and achieving the integration of brand and effect in digital marketing.

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Food anti-counterfeiting traceability platform


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year
Industry Service Experience
0
year
+
Brand Customer Service
0
+
ten thousand+
Daily active users
0
ten thousand+
million+
Encoding Data Volume
0
million+