Throw away the scrap silver! Our company is redefining the security of merchandise
23When a consumer picks up a model and looks up at the brick car and scans the plain-looking“Gold Dot QR code” on the package, they probably won't think of this logo-no scraping, no manual typing, behind it is a technological revolution about“Truth”.
First, from auto parts to cultural and creative peripherals, why do anti-counterfeiting technologies need“Full scene coverage”?
In the field of commodity circulation, anti-counterfeiting is always an offensive and defensive war. Although the traditional scratch silver label is popular, but there is a high cost, easy to destroy the experience, can still be copied in batches of pain points. And when BYD Group extended our Jintiansu self-developed -- zero QR code from auto parts to all commodities in dspace (including looking up at building block cars, cultural and creative peripherals, etc.) , released a key signal: anti-counterfeiting is no longer just“Labeling”, but the brand and user trust in the digital link.
The value of standardization and integration:
Whether it is 1000 yuan auto parts or 100 yuan building block car, consumers on the“Genuine” expectations are the same. Jády's full-scene coverage is based on the requirement of“One-time verification and full-time trust” for anti-counterfeiting technology, which requires a breakthrough in the underlying technology.
Two, throw away scraped silver! AI anti-counterfeiting how to make“Counterfeiters do not know how to start”?
At the heart of our Golden Dot QR code's long-term appeal to Jády are three disruptive innovations:
1. The AI gene of“One object one code”: each QR code is COMPACTally generated by AI, which is as unique as a fingerprint, and the traditional“Photocopying” is completely ineffective;
2. No influence experience: the user does not need to scrape layer, manual input, scan code test, experience fluency increased by more than 50% ;
3. The cost does not increase but reduces: removes scrapes the silver layer craft, the label synthesis cost reduces 30% , actually realizes the anti-counterfeit grade to jump.
Why do head brands continue to bet on“Technical anti-counterfeiting”?
Jády's security upgrades, from auto parts to cultural and creative goods, reflect not just trust but industry trends:
Consumer-side: the demand for“Transparent traceability” surge, scanning code verification has become a key step in consumer decision-making;
Brand: anti-counterfeiting technology is from the“Cost” to“Value”, as a digital brand infrastructure.
When the chain from the factory to the consumer is getting shorter and shorter, the efficiency of“Verifying the truth” is the efficiency of the brand. Our work with Jády may be answering the question of whether the security of the future will become as“Invisible but indispensable” to the infrastructure of the business world as hydro-thermal coal?
